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Learn more about creating web
content that is compelling and optimized to improve search
engine rankings in these frequently asked questions.
What is web content?
Many of the requests for
freelance articles these days are coming from web sites. While
some web sites want traditional print-style articles, many are
looking for specialized web content. These articles,
descriptions and essays are often written to use specific key
words or phrases in order to attract the most visitors and to
attain high search engine rankings. Whether web sites earn their
money by selling a product or service, or through advertising,
visitors translate to revenue and having abundant key word-rich
content can attract visitors.
What is keyword optimization?
Search engines look on web pages
for the words or phrases that users have specified. These words
are known as keywords. While keywords can be entered in the
keyword area of a web page (known as the meta tag), the web
sites with the best search engine rankings also use those
keywords in the text displayed on the web pages. And, of course,
visitors who are skimming a page look for the familiar terms for
which they are searching.
So, keyword optimization is developing content that uses
specific keywords. The use of these keywords is then noted by
the search engines, such as Google, and affects the placement of
the page listing on a search result for those terms. In
addition, programs such as Goodgle Adwords and Google Adsense
use keywords to place ads contextually on web pages.
What is keyword rich content?
Keyword rich content is text in
an article or other online document that uses relevant keywords
in great density. If you are reading content online and it seems
to repeat a phrase over and over, without using synonyms or
pronouns such as "it," the content was probably optimized for
search engines and is keyword rich.
What is keyword density?
Keyword density is the percentage
of uses of the keyword terms or phrases in a given document. It
simply measures the number of occurrences of each keyword
relative to the amount of overall text. You can find a free
online keyword density analyzer at
SearchEngineWorld. This keyword performance tool can help
you analyze your current content as well as double-check your
new content. Other keyword performance tools online help you
select the best keywords for targeting your business.
(continued)
Read more about web content,
search engine optimization and sourcing web content.
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