copious drivel

I saw an ad posted today - man, i love craigslist - for someone to write copious drivel. They sure nailed it. So much of what I write these days is just filler, intended to support the keywords that will attract the search engines that will in turn attract the people. I think of it as jello holding up the fruit. The fruit is the good part; the jello is just a suspension. It may be enjoyable (cherry), or it may be innocuous (lemon), but it really isn't the point.

Of course, my thoughts now go to the jello salad recipe and jello mold ads that will invariably appear in my blogads...