Harry Potter: Wizard Rock

I thought this website was pretty informative: http://www.belindapalmer.com/photo2.html

Interspersed with the writer's personal experiences, belindapalmer.com suggests fifteen different strategies for marketing an e-book: posting bookcovers on book-related sites, getting listed on search engines, advertising in e-zines, etc. Of course, these strategies are not limited to e-publishing alone; traditional novels can likewise benefit.

Theoretically, once you've put a good product into the hands of enough people, your reputation - and sales - will spread by word of mouth. If your readers enjoy your book, they just might recommend it to their friends, who might in turn recommend it to others.

Harry Potter has added a entirely new dimension to word of mouth advertising. Some readers were so enchanted by the bespectacled boy wizard that they've adopted Harry as their muse. According to MTV, a new genre of music, "wizard rock," has appeared on the indie scene. Basing their tunes on the Rowling novels, groups like Harry and the Potters, Draco and the Malfoys, and the wizard-rappers Siriusly Black are growing in popularity.

That'll add a punch to any novel's marketing plan.